Global mobile operators have faced an unprecedented explosion in data usage and OTT multimedia (especially video) traffic in recent years, and the growth curve of these services bends only one way: upward. The traditional approach to staying one step ahead of consumer usage has been hardware-based: add as many inline boxes as possible, distribute them throughout the network, and get them deployed as quickly as you can. This approach is expensive, time-consuming, and limiting on many fronts. Rather than providing freedom from network challenges, it tethers an operator to solutions from network technology’s past.

We think there's a better way, one that's both radically different and radically effective. So do our customers – including a major Tier 1 operator in North America who are currently deploying our Rocket Optimizer solution across their nationwide network. Rocket Optimizer brings breakthrough bandwidth savings to global wireless operators, with 4 times more capacity savings than alternative solutions, helping across RAN, backhaul, and spectrum costs and beyond.

Here are 3 key reasons our cloud-based multimedia optimization solution is ready to go today for operators looking to increase ROI, while ensuring the best possible quality of experience for their customers:

1. Higher Performance – Most Powerful Adaptation Engine, Broadest Coverage

Skyfire brings a breakthrough instant adaptation engine that can optimize nearly ANY video or image in milliseconds. The engine features the broadest format coverage (Flash, MP4, ABR and more) and delivers an average of 60% data savings on video and 50% on images.  That means Skyfire can add roughly 60% capacity to any congested RAN or backhaul zone for the typical mobile network.  This 60% boost is calculated during peak congestion; that is the time it most matters. Our heritage is in both video and mobile; this is what we do, and have done, since 2007.

2. Cloud Economics – Better ROI & TCO

Skyfire’s solution is easy to deploy, maintain, and scale across a broad network, thanks to its sophisticated blend of cloud compute power (private, public, or hybrid cloud), and intelligent routing already in the network.  The architecture does not require the Operator to install an in-line proxy appliance for all network traffic, nor any device client. Easy!

3. Flexible Policy Management – Allows for Creation of New Business Models

Rocket Optimizer allows an Operator to apply highly granular optimization policies to ensure the best possible Quality of Experience (QoE), based on device type, subscriber profile, service plan and congestion.  Policy-awareness means lower hardware and software costs, and the best user experience given existing capacity.  The architecture provides a better fit with Net Neutrality guidelines for “reasonable network management”, and is more copyright law (DMCA) compliant than solutions that rely on long-term caching.

This is next-generation architecture for the networks of tomorrow, which thankfully can be realized immediately on the networks of today.