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Congratulations to the Steelers, but also to Hulu. We loved their Super Bowl ad with Alec Baldwin describing Hulu’s evil plot to destroy the world. But, what we really loved was seeing online video coming to the mainstream right in the middle of the Super Bowl.
Fierce Mobile Content reports today that “Much to the surprise of analysts and pundits who proclaimed the future of mobile video lies in short-form, “snackable” content, long-form content like primetime dramatic series is proving surprisingly popular among consumers, according to Nielsen Mobile Nielsen reports NBC is drawing the largest mobile video audience–citing internal network numbers, the Peacock generated 1.8 million mobile video streams during the fall, 1.3 million of them devoted to full episodes of programs like Heroes, The Office and Lipstick Jungle.”
Like Baldwin says in the ad, “TV rots your brain. Now, that’s absurd.”